We had the distinct pleasure of working on Kenya’s first ever Devolution Conference earlier this year (2014). We were contracted by USAID through the State University of New York Centre for International Development’s (SUNY-CID) Kenya AHADI (Agile & Harmonised Assistance for Devolved Institutions) Project to develop a brand for the conference and also to provide technology support for the registration portal and payment system for use during the conference.
Reason for the Devolution Conference
Last year (March 4th, 2013) Kenyans went to the ballot and voted in the first election under the Constitution of Kenya 2010. This election effectively ushered in a devolved system of government. The devolved units have now been in place for close to one year giving adequate time for reflection on the milestones achieved as well as reviewing how to tackle challenges that have emerged in order to accelerate the devolution process. The reasons for the conference are summarised as follows;
- Bring together all the stakeholders engaged in Devolution
- Mark 1 year of Devolution in the country
- Create a forum for the discussion on the achievements and challenges of the process so far
- Re-energize all stakeholders and Kenyans in general around the devolution promise
The Council of Governors (CoG) sought to host a two day conference in Kwale County on 3rd & 4th April, 2014. The conference titled “One Year Into Devolution: Celebrating the Milestones, Confronting the Challenges” brought together the Executive, Governors, Speakers of the Senate, National & County Assemblies, the Chairs of Independent Offices & Constitutional Commissions, Cabinet Secretaries, Principal Secretaries, Ambassadors & High Commissioners of Diplomatic Missions in Kenya, Civil Society Organisations, Faith-based Organisations, Academia, Development Partners and the general public.
Our specific engagement as Blue Digital
This conference sought to bring together over 3,000 delegates from within Kenya as well as abroad. Seeing as to the scale and nature of the conference it was imperative to develop communication material and technological infrastructure that would effectively cater for the interests of all the different groups such as the delegates attending the conference, members of the public that had interest in the conference but were unable to attend physically and even the hotels that were hosting delegates for the duration of the conference.
1. Communication Strategy
Right at the top of our list of deliverables was the development of a communication strategy. This document pretty much dictated how publicity regarding this event was to be carried out across traditional mediums such as newspaper adverts right down to social media avenues such as facebook, livestream and twitter.
a. Press Adverts, Billboards and Posters
We recommended the above conventional medium to publicise the conference based on the sheer reach they have in Kenya. Newspapers, Billboards and Posters are still have to a large degree really good exposure to a large audience in the country. We recommended especially the two most read / circulated newspapers in the country.
b. Social Media Platforms
2. Technology Support