Posted by & filed under Client Showcase.

World Vision Emergency Management System Blue Digital

World Vision is a Christian Humanitarian Organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. It works in nearly 100 countries serving all people regardless of religion, race, ethnicity, or gender. It provides emergency assistance to children and families affected by disasters and conflict and also partners with communities for long-term solutions to alleviate poverty and advocate for justice on behalf of the poor. It was founded in 1950 by Robert Pierce as a service organisation to meet the emergency needs of missionaries. In 1975 development work was added to World Vision’s objectives and now currently has +46,000 staff members (2015) worldwide.

What is the Emergency Management System (EMS) Manual?

Emergency Response & Disaster Management is a core component of what World Vision does as an organisation, the division within World Vision that primarily carries out this particular type of work is called the Humanitarian Emergencies Affairs Division (HEAD). Given the urgent nature of this type of work, it is essential that the emergency response staff are adequately equipped in order to effectively respond to emergencies.

The Brief

We were more than happy to be briefed on this project by our new client, World Vision International directly from their main office in California. We remain eternally grateful to them for having the confidence in us and for giving us a chance to be able to showcase the type of a solution that we can deliver as a company; and more so a company as young as ours.

The EMS is the resource that all emergency response staff arriving in a new emergency situation would typically be directed to, to either learn or refresh their knowledge on the appropriate response. As you may imagine, given the nature of emergency situations, it would be imperative that this EMS is available to the staff in a fast, reliable & convenient manner. Many staff may not have prior knowledge of the EMS so it is also important that it is simply presented and not only in terms of the language used but also in the visual sense.

The EMS itself is a very detailed technical document that is meant to be used by staff possessing differing skill sets that run different aspects of emergency response & disaster management. Prior to our engagement with client, the EMS was encapsulated in a 109-page manual that kept being iterated and revised over a period of time and with its increasing size & complexity, it became increasingly difficult to use for an array of reasons as detailed below;

The EMS is very detailed and lengthy. The response staff found it rather difficult to quickly find information that is relevant to their job especially during an emergency situation as they had to go through quite a lot of content.
Easily misplaced/lost
A physical manual can easily get lost and this can be a really big inconvenience since a lot of time would be wasted either printing or sourcing for a new copy.
Short shelf life
It is essential to keep revising the EMS frequently in order for it to reflect the constantly evolving nature of World Vision’s Disaster Management & Emergency Response work. As a result, the printed manuals usually become obsolete as newer, more current versions are printed out. It can be quite challenging for a staff member to ascertain whether the copy they possess is the most current version, especially if they are new to the organisation.

Client Feedback

Visit the EMS site

Posted by & filed under Client Showcase, Technology's place in Devolved Governance.

We had the distinct pleasure of working on Kenya’s first ever Devolution Conference earlier this year (2014). We were contracted by USAID through the State University of New York Centre for International Development’s (SUNY-CID) Kenya AHADI (Agile & Harmonised Assistance for Devolved Institutions) Project to develop a brand for the conference and also to provide technology support for the registration portal and payment system for use during the conference.

The Kenya Devolution Conference Logo

Reason for the Devolution Conference

Last year (March 4th, 2013) Kenyans went to the ballot and voted in the first election under the Constitution of Kenya 2010. This election effectively ushered in a devolved system of government. The devolved units have now been in place for close to one year giving adequate time for reflection on the milestones achieved as well as reviewing how to tackle challenges that have emerged in order to accelerate the devolution process. The reasons for the conference are summarised as follows;

  • Bring together all the stakeholders engaged in Devolution
  • Mark 1 year of Devolution in the country
  • Create a forum for the discussion on the achievements and challenges of the process so far
  • Re-energize all stakeholders and Kenyans in general around the devolution promise

The Council of Governors (CoG) sought to host a two day conference in Kwale County on 3rd & 4th April, 2014. The conference titled “One Year Into Devolution: Celebrating the Milestones, Confronting the Challenges” brought together the Executive, Governors, Speakers of the Senate, National & County Assemblies, the Chairs of Independent Offices & Constitutional Commissions, Cabinet Secretaries, Principal Secretaries, Ambassadors & High Commissioners of Diplomatic Missions in Kenya, Civil Society Organisations, Faith-based Organisations, Academia, Development Partners and the general public.

Our specific engagement as Blue Digital

This conference sought to bring together over 3,000 delegates from within Kenya as well as abroad. Seeing as to the scale and nature of the conference it was imperative to develop communication material and technological infrastructure that would effectively cater for the interests of all the different groups such as the delegates attending the conference, members of the public that had interest in the conference but were unable to attend physically and even the hotels that were hosting delegates for the duration of the conference.

1. Communication Strategy

Right at the top of our list of deliverables was the development of a communication strategy. This document pretty much dictated how publicity regarding this event was to be carried out across traditional mediums such as newspaper adverts right down to social media avenues such as facebook, livestream and twitter.

a. Press Adverts, Billboards and Posters

We recommended the above conventional medium to publicise the conference based on the sheer reach they have in Kenya. Newspapers, Billboards and Posters are still have to a large degree really good exposure to a large audience in the country. We recommended especially the two most read / circulated newspapers in the country.

Devolution Conference Full Page Ad Nation Devolution Conference 2014 Billboard - Blue Digital

b. Social Media Platforms

We publicised the conference through social media platforms such as facebook and twitter and also created a streaming channel to stream the event live online.

Devolution Conference Facebook Page

2. Technology Support

Technology platform

Devolution Conference Payments and Reservations